Events

Marketing Your Cannabis Business

Saturday, March 30
10 AM – 2 PM
In-person at Anchorspace Potsdam
Want to stay compliant with your marketing while also using online marketing strategies to attract new customers? We’re limiting this workshop to
$150/person (includes handouts and lunch)
Register Here

Social Media Marketing For Your Business

Monday, April 1
5 PM – 7 PM
In-person at Potsdam Public Library
Is doing your social media something you avoid? Do you know you need to start doing more marketing online but have no idea where to start? Not sure if it is ‘worth it’ to do social media marketing? Join Breaking Even Communications on April 1, 2024, from 5-7 PM at the Potsdam Library to learn how to market your business on social media. Nicole Ouellette will bring her 18 years of marketing expertise working with hundreds of small business clients and give you a guided tour of only what you need to know. With her candid and straightforward presenting style, she will take a lot of the guesswork out of social media and give you strategies and specific how-tos like editing images, scheduling content, growing your followers, and more. You’ll leave with a plan of what you will do for your business, not just a bunch of notes and ideas that will sit on your shelf. She’ll also touch on ways to use AI for the more tedious parts of marketing and show examples of outcomes other businesses have gotten from social media marketing. No registration is required, and this workshop is 100% free. (We will accept optional donations for the Potsdam Library to help support the amazing programming they provide in our community.)
No Registration Required!

Making Great Reels And TikToks

Friday, April 12
5 PM – 7 PM
In-person at Anchorspace Potsdam
Short videos are all the rage online so making them will not only get you more online visits but can also help you sell products through Instagram and TikTok Shops. This class will go over how to conceptualize, record, and edit great videos with minimal equipment and free software. There will even be a few environments set up for those wanting to try things like green screens or overhead mounts.
$25/person or free for Anchorspace Members
Register Here

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